Incisive Edge Articles

Create Revenue From Your Clients
When Debra Charles announced that Shrove Tuesday was to be set aside for 'lemon squeezing'… Read more

Build A Recruitment Strategy Through Social Media
Mr. Holman got a weird feeling recently when he interviewed a candidate for a sales and … Read more

Building A Results-Focused Culture
Consciously changing, even tweaking, a culture is hard work. You are asking individuals … Read more

Getting The Best People On Your Team
The art of recruiting is the purest form of evangelism because you’re not simply asking people … Read more

How Do You Deal With Change?
Many employees report that when management wants a change in policies, people, … Read more

Training Your Staff
You’ve sorted out your business aims but does your team have the skills to get there? … Read more

Your Company’s Culture
Culture. It’s a nebulous topic and can be hard to pin down, but having a clear set of values … Read more

Keeping Your Customers Happy
Top tips for keeping as well as attracting your customers … Read more

Perfect Presentations
The mere thought of making a speech is enough to leave many people cold … Read more

The Power of Good PR
PR can help you stand out from the crowd … Read more

Adapting The New Product Development Process To A Small Company
Most leading companies follow a structured and highly disciplined approach … Read more

Market Research In Product Development
Market research is essential to developing successful business plans and product … Read more

New Product Development Strategy
An effective new product development strategy must go beyond … Read more

Product Diversification
Extending your product range can reap huge benefits from your bottom line … Read more

Strategies That are Essential For Building A Product Solution
1. Reduction in Scope (Niche Marketing). It is better to focus resources on one … Read more

Where Do Good Product Ideas Come From?
Good ideas for products can come from customers, product managers, engineers … Read more

Retaining Clients is Essential
Some experts claim that customer loyalty is dead. On average … Read more

Building The Best Sales Team
When you’re starting out you may be the sales manager, the marketing … Read more

Cutting Sales Costs, Not Revenues
Incisive Edge Note: This is an excellent article by McKinsey & Company … Read more

Developing Sales Professional
Today’s marketplace is characterised by the increasing complexity of the business … Read more

Developing Your Sales Team
Whenever and for whatever reason, times might be tough. However, consider these four … Read more

Engaging Your Sales Team For Wining Results
Salespeople: love them or hate them, they can make or break your business. So how do you … Read more

Successful Sales Management
It’s time to build your sales management system. This is your management system, method … Read more

Transform Your Skills and Services
For business-to-business (B2B) suppliers, the traditional competitive advantages … Read more

Why Panic Kills Sales
In a tough economy, along with the pressure to produce sales comes the micro managing of the … Read more

Are You Aware of Emerging IT Risks?
There is a worrying disparity between the perceived and actual levels of IT security among … Read more

Computer Security Glossary
Adware. Description: Adware is a type of advertising display software whose primary purpose … Read more

Do You Need ISO 9001?
It’s all well and good telling people you are a well-run business, it’s quite another showing … Read more

Outsourcing Your Accounts
A new venture faces an urgent decision to make or buy in a back office and accounting function … Read more

The Midas Touch - How Organisation and Delegation Is The Key To Business Success
Economic recovery is now in sight - but pressure is still on to create equity and drive profit … Read more

Using Systems to Support Your Business
The headline figures are staggering. UK consumers alone spent more than £46bn with online … Read more

Your Guide to Outsourcing
Gone are the days when a business would have a department for everything. Outsourcing is now … Read more

Ten ways to retain customers
Ten ways to retain existing customers in the current market … Read more

The Secret to Improving Relationships with Your Clients
Everyone talks about the importance of 'good client service', but does anyone really know … Read more